Digital and Communication Marketing Manager

Recruiter:

Belmar Personnel

Job Ref:

Digital and Communic..

Date posted:

Monday, May 3, 2021

Location:

Johannesburg, South Africa

Salary:

400 - 520K

SUMMARY:
Digital and Communication Marketing Manager

POSITION INFO:

Roodepoort

Build the company brands to last. Grow sales, market share, awareness and strengthen brand desired equities in South Africa.

The main objectives will include:

Development and implementation of brand’s communication and digital strategies;
Management and optimization of the marketing communication mix;
Management of the digital content and campaigns, incl. management of CMS and associated architecture;
Development of e-sales strategies.

Develop winning Brand Communication and Digital Strategies. Turn them into plans and Execute.
Plan and execute all web, marketing database, email, social media SEO/SEM and display advertising campaigns and retail partner programs as needed.
Design, build and maintain our social media presence.
- Partner with creative team to craft and deploy marketing communications; Act as a consultative resource and subject matter expert for all content creation to support digital marketing activities.
- Own, monitor and report on all aspects of digital marketing performance; contributing to omni- channel marketing calendar including website updates, emails, and retail partner integration
- Measure and report performance of all digital campaigns, and assess against goals (ROI and KPIs).
  - Establish process and be main point of contact for retail partner program and content propagation.
  - Identify trends and insights, and optimize spend and performance based on the insights.
    - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
    - Collaborate and build relationships with agencies, internal stakeholders, and key retail partner contacts.
    - Evaluate emerging technologies. Provide thought leadership for adoption where appropriate.
      - Responsible for communication of campaign details, rationale, and implementation across agency partners, key internal stakeholders.

Content and website management

optimizing the content on brand websites, retailer’s websites, digital campaigns and social networks. This incl. rewriting content, adding and translating new, reformatting videos and photos.

SEO management

conducting an audit of the three brand websites with keyword research, optimizing important pages and creating content with the Product Marketing Managers to improve our SEO ranking

Digital and Email campaigns

writing agency brief, coordinating the campaign, creating banners with a web designer/ external agencies. Define KPI’s, monitor performance and report results

Specific website management

Countries which have clubs, or cooking classes website – management and update of information Community management / Social Media
managing agency, animating the Facebook page, updating other social media sites, digital PR Monthly reporting
to keep the company informed on the online traffic, activities and results for each brand Ecommerce management (to be confirmed)
- implementation of HQ advice on local site

Key Competencies and requirements

Demonstrated ability to develop and execute well thought-out and organized marketing plans and strategies
Proven understanding of managing social media advertising campaigns (Facebook, Twitter, etc.)
- Proven and strong understanding of current practices in digital marketing, social media and advertising
- Strong organizational skills with sharp focus on detail, accuracy and accountability
  - Strong interpersonal & relationship-building skills, experience in dealing with diverse internal stakeholders
  - Creative thinker who can generate innovative ideas and solutions and partner effectively with marketing and other creative teams
  - Strong collaborator, influencer – drive change through ideas and actions
  - Excellent communications skills across all organizational levels
  - Passion for digital trends & innovation combined with sound understanding of consumers
    - Comfortable supervising multiple projects and with changing priorities
    - Digital Maketing qualification essentail

NB! This job is now closed. You can apply for other jobs by uploading your CV.

Similar jobs you might be interested in:

Junior Marketing and Communication Officer
Location: Centurion
Salary: Market related Monthly
Our client has a position for a communications and marketing Officer. FULL TIME EMPLOYMENT.The communications and marketing Officer will play a key role in enhancing and supporting our various clients’ brandpresence and ensuring effective communication with their members and key stakeholders in the health and wellnessand financial services sectors. This position will require and ...
3 days ago

Copywriter
Location: Centurion
Salary: 1000 Annually
Our client is currently seeking a talented Copywriter to join their team. The ideal candidate will have a minimum of 3 to 4 years of experience in copywriting, coupled with a strong background in community management. This individual should be adept at crafting messaging hierarchies, immersing themselves in our clients brand's tonality, and ensuring relatability to our clients audience.
3 days ago

Social Media & Marketing Admin
Location: Fourways
Salary: R16k - 22k per month
Social Media and marketing Administrator for Insurance Industry
3 days ago

Junior Marketing and Communication Officer
Location: Centurion
Salary: Market related
Enhancing and supporting the various clients' brand presence and ensuring effective communication.
3 days ago

Content Manager and Creator
Location: Centurion
Salary: 1000 Annually
Our client is seeking a talented Content manager and Creator to join their team of conversationalists. They must be dedicated to bringing our client and their Foundation's purpose to life through engaging and meaningful content. The ideal candidate will be proficient in video shooting, editing, content writing, project management, and possess a deep understanding of the PR and social media ec...
4 days ago

Communications and Public Affairs Lead
Location: Johannesburg
Salary:
4 days ago

Marketing Manager - Pretoria East
Location: Pretoria
Salary: R30 000 pm Monthly
As the marketing manager, you will play a crucial role in shaping the brandidentity, driving customer engagement, and building new brands. You'll have total control over designing posts, creating and implementing comprehensive marketing strategies, promoting our services, and generating leads. This is an exciting opportunity to join a fast-growing company from the ground up and ...
5 days ago

Marketing Snr Coordinator Digital Platforms
Location: Johannesburg
Salary: 45000 Monthly
A digital platforms coordinator to oversee website and online advertising content effectively, in order to create the best user experience for the potential customers to access the organisation’s e-commerce platforms. Duties include implementing digital campaign strategies, monitoring and analysing web platforms, implementing SEO strategies to ensure web discoverability and identifying oppor...
5 days ago

Marketing Copywriter
Location: Johannesburg
Salary: R360 000.00 Annually
Renewable Energy company is looking for a marketing Designer to join their vibrant team.
5 days ago

Senior Marketing Specialist (Centurion)'
Location: Centurion
Salary: 60000.00 Monthly
Are you passionate about crafting impactful marketing strategies that resonate both internally and externally? Do you thrive in dynamic environments where creativity meets strategic vision? If so, we invite you to join our Client as a Senior marketing Specialist.Role Purpose: As a Senior marketing Specialist, you'll play a pivotal role in shaping and executing integrated marketing, engagement, and...
6 days ago

Digital and Communication Marketing Manager

Similar jobs you might be interested in:

Create a free job alert for Digital and Communication Marketing Manager in Johannesburg

Jobseekers

Recruiter

General