Digital Performance Lead

SUMMARY:
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POSITION INFO:

WHO ARE WE

A leading entertainment and hospitality group with a complex, multi-property digital ecosystem. We’re looking for a digital performance expert to help drive growth through data, technology and smart digital marketing.

WHO ARE WE LOOKING FOR

A digitally savvy, commercially minded Digital Performance Lead who loves data, spotting opportunities and turning insights into measurable results. You’ll report to the CMO and lead a growing digital performance team.

WHAT WILL YOU DO

• Develop and drive the digital performance strategy across the business.

• Lead paid media, from planning and buying through to optimisation and ROI.

• Manage the website, SEO, GA4 and digital analytics.

• Build dashboards and reporting that turn data into actionable insights.

• Drive CRM, direct marketing and customer lifetime value initiatives.

• Develop digital audiences and improve campaign performance.

• Explore AI and emerging technologies to keep the digital ecosystem ahead.

• Build strong relationships with agencies and digital platforms.

• Lead and develop a growing team of digital specialists.

WHAT DO YOU NEED?

• Business/Commerce degree.

• 7–10 years’ digital performance experience in a brand or agency environment.

• Strong GA4 and web analytics experience.

• Solid SEO implementation and measurement knowledge.

• Proven paid digital campaign management and optimisation experience.

• Experience with digital platforms, audience targeting and performance reporting.

• Strong analytical and commercial mindset.

• Agency management and negotiation skills.

• Excellent communication, collaboration and leadership skills.

• A genuine interest in AI, technology and the future of digital marketing.