Digital Paid Media Specialist

Recruiter:

Future Careers

Job Ref:

TRDP-0044_6325

Date posted:

Thursday, August 12, 2021

Location:

Cape Town, South Africa

SUMMARY:

My client based in Cape Town is seeking to employ a Digital Paid Media Specialist who will be responsible for planning and execution of pay-per-click campaigns across multiple brands

POSITION INFO:

The objective of the role is to increase brand awareness and ROI through google campaign management as well as e-commerce campaigns

Implement campaigns - Create, execute and manage digital advertising campaigns. Google Ads and Facebook paid media implementation, including technical know-how, accurate campaign structure, managing spend and budgeting
Monitor campaign performance - Track and analyse campaign performance on a day-to-day basis to ensure campaigns are performing at an optimal rate. Making adjustments to meet KPI objectives. This includes the daily monitoring of budgets, keywords, campaigns, and overall account health
Digital Research - Keep up to date with the latest developments in the digital advertising arena. Ensuring that campaigns are taking advantage of any new features available, best practices and brands remain relevant
Campaign Testing - Ensure that campaigns are continuously learning and adapting by implementing tests across digital campaigns. Planning an approach, executing and sharing the knowledge with team members
Reporting - Report on ad and campaign performance

NB! This job is now closed. You can apply for other jobs by uploading your CV.

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