Digital Paid Media Specialist

SUMMARY:
This is a great opportunity for you to join one of South Africa’s most successful and best-known corporates in the retail fashion industry

POSITION INFO:

Our client is looking for a Digital Paid Media Specialist to join their team in Cape Town. In this role you will be responsible for planning and executing PPC campaigns across multiple brands. This role requires a solid understanding of Google Ads campaign management.

Key objective/responsibility is to increase brand awareness, promote company products and drive prospects to conversions. The role requires the ability to translate business goals into successful marketing campaigns and to initiate effective marketing campaigns online.

Preference will be given to candidates from designated groups in terms of the Employment Equity Act

Core responsibilities:

• Implement campaigns - Create, execute and manage digital advertising campaigns. Google Ads and Facebook paid media implementation, including technical know-how, accurate campaign structure, managing ad spend and budgeting.
• Monitor campaign performance - Track and analyse campaign performance on a day-to-day basis to ensure campaigns are performing at an optimal rate, and make adjustments to meet KPI objectives. This includes the daily monitoring of  budgets, keywords, campaigns, and overall account health
• Digital Research - Keep up to date with the latest developments in the digital advertising arena. Ensure that campaigns are taking advantage of any new features available, best practices are adhered to and brands remain relevant.
• Campaign Testing – Ensure that campaigns are continuously adapted by implementing tests across digital campaigns. Plan the approach and execution and share the knowledge with team members.
• Reporting – Report on ad and campaign performance.

Required Skills & Experience:

• Relevant degree
• Google AdWords and Analytics certified
• Minimum of three years’ experience in managing  Google Ads campaigns
• Experience in e-commerce campaigns
• Strong analytical skills with the ability to interpret data constructively
• Experience using Google Analytics and Google Tag Manager
• Passionate about all things digital
• Strong communication, visualisation and presentation skills
• High levels of self-motivation and autonomy
• Continually look to innovate, learn and resolve problems
• Work well under pressure
• Ability to multitask and plan across a range of projects
• Good technical communicator

Additional attributes:

• Is enthusiastic about all things digital.
• Keeps up to date with the latest developments in the digital advertising arena.
• Sure of themselves, confident in their abilities and calm under pressure.
• A team player who is proactive and able to work independently.
• Is naturally curious, wants to understand how things work.
• Enjoys solving problems and overcoming challenges.

NB! This job is now closed. You can apply for other jobs by uploading your CV.