Digital Paid Media Specialist

SUMMARY:

We are on the prowl for a Digital Paid Media Specialist to join the team of a dynamic esteemed fashion retail company with their head offices based in Cape Town. The Paid Media Specialist will be responsible for planning and executing PPC campaigns across multiple brands. This role requires a solid understanding of Google Ads campaign management

POSITION INFO:

Key objective/responsibility is to increase brand awareness, promote company products and drive prospects to conversions. The role requires the ability to translate business goals into successful marketing campaigns and to initiate effective marketing campaigns online.

Core competencies and responsibilities include:

• Implement campaigns - Create, execute and manage digital advertising campaigns. Google Ads and Facebook paid media implementation, including technical know-how, accurate campaign structure, managing spend and budgeting.
• Monitor campaign performance - Track and analyse campaign performance on a day-to-day basis to ensure campaigns are performing at an optimal rate. Making adjustments to meet KPI objectives. This includes the daily monitoring of  budgets, keywords, campaigns, and overall account health
• Digital Research - Keep up to date with the latest developments in the digital advertising arena. Ensuring that campaigns are taking advantage of any new features available, best practices and brands remain relevant.
• Campaign Testing - Ensure that campaigns are continuously learning and adapting by implementing tests across digital campaigns. Planning an approach, executing and sharing the knowledge with team members.
• Reporting - Report on ad and campaign performance.

NB! This job is now closed. You can apply for other jobs by uploading your CV.