Digital Media Planner

SUMMARY:
Digital Media Planner

POSITION INFO:

Place within organization

• Direct Report to Media Ops Director
• Works closely with Lucid (Our implementation team and Internal AL/PM)

Tasks & Responsibilities

• Create Media Plans and assist with Media Strategies when needed
• Provide strategic research including market insights and/or media landscape insights, market and channel mix recommendations.
• Assist in developing digital media strategies that maximize ROI on the media investments for company clients.
• Ensure the working media budget is efficiently and effectively optimized ensuring timely delivery of campaigns against budget.
• Sourcing Publisher products and deals that are relevant to delivering optimal performance for clients budgets
• Work together with the Media Ops Director and Lucid Implementation team
• Keep abreast of competitor activity/new market communication.

Qualification And Experience

• Previous Agency experience is a must with a demonstrated history of media planning
• Knowledge of PPC platforms
• An understanding of the digital agency and the media landscape
• Strong knowledge of and practical experience in Facebook Ads Manager, Twitter Ads Manager, and premium publishers/other media networks.
• Experience in both media planning and buying along with a strong digital foundation is a requirement, with an ability to stay ahead of the ever-evolving media landscape

Imperative Skills

• Strategic thinking
• Digital knowledge of how media platforms work and their role in the media landscape
• Negotiating skills as well as the ability to analyze data
• Excellent written and verbal communication skills
• Internal and external presentation ability

Key competencies & Work Ethics

• Teamwork: The ability to work together toward a common result.
• Responsibility: Take responsibility for your role. Take ownership of your work
• Initiative: Proactive and organized
• Communication: The ability to effectively communicate with your team, manager, and client
• Result Orientation: Know how to set ambitious goals that are realistic and achievable.
• Problem Solving
• Client-Centric: Be aware of the customer''s needs/demands.
• Professionalism
• Planning and Action: Being able to determine goals and prioritize effectively
• Attention to detail

NB! This job is now closed. You can apply for other jobs by uploading your CV.