Digital Marketing Specialist

SUMMARY:
An Education and Training Institution is looking for a Digital Marketing Specialist to join their organisation. They are looking for an individual with fantastic communication skills and a sound understanding of digital marketing platforms. The ideal candidate should have substantial knowledge and understanding of marketing and communications practices

POSITION INFO:
Qualification & Experience

• Diploma or bachelor’s degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the industry
• Experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Google Tag Manager, Google Adwords, etc.)
• Working knowledge of ad serving
• Experience in setting up and optimizing PPC campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Continuous development of digital marketing strategies
• Build and manage the company’s social media platforms
• Drive consistent, relevant traffic and leads from our social network presence
• Plan and execute initiatives to reach the target audience through appropriate channels
• Plan, execute, and measures experiments and conversion tests.
• Collaborate with Marketing Managers and internal teams to create landing pages and optimise the user experience

NB! This job is now closed. You can apply for other jobs by uploading your CV.