Digital Marketing & Content Co-Ordinator/ Administrator

Duties and responsibilities (include but is not limited to):
• To build online brand awareness in order to drive sales.
• Create and optimise online adverts through Google AdWords (search, display, mobile, video), Facebook and other platforms to increase brand awareness and drive sales.
• Be actively involved in Search Engine Optimization efforts (content, keyword, image optimisation etc.)
• Create and add UTM tags or similar onto material and all online advertising platforms
• Generate innovative ideas to reinforce our marketing campaigns across digital channels
• To develop engaging content for online platforms
• Translate media plan into a digital campaign by ensuring correct dates, targeting, budgets, objectives and placements are applied
• Manage the content strategy, including copywriting and website updates
• Write engaging and shareable content across different platforms, including social media, websites and emails
• Create unique, relevant and engaging content for all digital platforms
• Ensure content that is well researched, accurate, balanced and well written
• Prepare online newsletters and promotional emails and organise its distribution
• To plan and monitor the ongoing presence on social media and website in order to grow the market base
• Stay abreast of online marketing trends and keep strategies up to date
• Identify improvements in order to improve customer experience with online platforms and optimize on an ongoing basis
• Brief technical updates to the development team, review and testing of deliverables
• Collaborate with designers and outsourced suppliers to improve user experience
• To monitor, measure and report on digital marketing initiatives
• Navigate and dive into Google Analytics, Facebook Insights and other digital analytics tools to extract and build on performance intelligence
• Measure performance of digital marketing efforts using a variety of Web analytics tools (WebTrends etc.)
• Provide launch reports and regular interim as well as monthly reports
• To manage own professional and self-development.

Additional Skills:
• Computer skills
• Verbal & written communication skills
• Innovation skills
• Presentation skills
• Detail consciousness
• Interpersonal skills
• Data and trend analysis skills
• Interpersonal & networking skills
• Copy writing skills