Digital Marketer

We are looking for a junior-mid level Digital Marketer who will be a vital player in assisting the team implement their annual marketing campaigns to achieve quality sales leads.

Learning client buyer behavior and coming up with best solution to bring quality leads with an online brand footprint. Growing the brand organically, assisting with content creation that will boost the brands ranking and cost saving measures for Ad Words and Social Media advertising.

Responsibilities:

• To plan strategies and goals for optimization results, conduct keyword research and liase with Marketing manager and sales people as per regions allocated

• Implement marketing campaigns scheduled

• To audit content

• Generate detailed reports monthly

• Monitor trends and concepts in the industry and in line with search engine marketing

• Communicate with marketing manager potential improvements and techniques

• Effective implementation of online marketing strategies in the form of Google Ads and social media campaigns.

• Learn and understand the Communication Plan objectives – and use that to address marketing key opportunities to gain optimal digital marketing ROI

• Post all approved content

• Youtube maintenance

• Community management and daily updates

• Maintenance of website and content

• Loading new PR/Blogs to the website & leveraging best opportunities to optimize content organically

• Responsible for the backend development of the website

• Monthly updates and maintain website's content, SEO, ranking, plugin updates, backups, speed, and overall performance.

• Create landing pages for ad campaigns

• Test & check websites and identify any technical problems continuously.

• Run Google Ads to assist with website traffic and conversions.

• Manage Google My Business verification process and listings for clients

• Integrate Google Analytics & Google Tag Management to website and extract data for website improvements • Monthly reports preparation, analysis and presentation.

• Identify critical conversion points and drop off points and optimise user funnels.

KNOWLEDGE, SKILLS AND EXPERIENCE

• A relevant Bachelor's Degree

• 3-5 years of experience in the field

• Certification on Google Adword's

• Knowledge in Google search result ranking

• Knowledge in Google Tags and Google My Business

• An in-depth understanding of Google Ad Words, Google Analytics, and data analysis, Email marketing

• Detailed knowledge of search engine optimization techniques

• Campaign management experience • Deadline driven as per marketing schedule and budget stipulated

• Managing Discovery ads and best practices for ad placement • Be thorough and precise. Attention to detail is vital!

This role is based in Boksburg (Johannesburg, South Africa). Applicants must include their CV and cover letter.