Digital Marketer

SUMMARY:
Must be able to read, write and speak Portuguese

POSITION INFO:

Must be fluent in Portuguese – Speak, Read and Write (Non-negotiable)

Grade 12 or equivalent (Essential)

Relevant tertiary qualification in Marketing/Journalism/Advertising (Essential)

3 years’ experience as a Digital Marketer (Essential)

Experience with B2C social media, Google AdWords and email campaigns and SEO / SEM / Growth hacking (Essential)

Experience with Facebook Ad Manager (Essential)

Experience using Content Management systems (Essential)

Knowledge of Online Advertising Platforms (ideally Google qualified & holding industry related qualifications e.g. HubSpot, Hootsuite, Facebook Blueprint)

Knowledge of web analytics tools (e.g. Google Analytics, WebTrends etc.)

Working knowledge of ad serving tools (e.g., DART, DoubleClick)

Knowledge of marketing & communication processes

Knowledge of social media platforms

Technical knowledge of reporting on multiple media platforms

• To build online brand awareness in order to drive sales.
• Create and optimise online adverts through Google AdWords (search, display, mobile, video), Facebook and other platforms to increase brand awareness and drive sales.
• Be actively involved in Search Engine Optimization efforts (content, keyword, image optimisation etc.)
• Create and add UTM tags or similar onto material and all online advertising platforms
• Generate innovative ideas to reinforce our marketing campaigns across digital channels
• To develop engaging content for online platforms
• Translate media plan into a digital campaign by ensuring correct dates, targeting, budgets, objectives and placements are applied
• Manage the content strategy, including copywriting and website updates
• Write engaging and shareable content across different platforms, including social media, websites and emails
• Create unique, relevant and engaging content for all digital platforms
• Ensure content that is well researched, accurate, balanced and well written
• Prepare online newsletters and promotional emails and organise its distribution
• To plan and monitor the ongoing presence on social media and website in order to grow the market base
• Stay abreast of online marketing trends and keep strategies up to date
• Identify improvements in order to improve customer experience with online platforms and optimize on an ongoing basis
• Brief technical updates to the development team, review and testing of deliverables
• Collaborate with designers and outsourced suppliers to improve user experience
• To monitor, measure and report on digital marketing initiatives
• Navigate and dive into Google Analytics, Facebook Insights and other digital analytics tools to extract and build on performance intelligence
• Measure performance of digital marketing efforts using a variety of Web analytics tools (WebTrends etc.)
• Provide launch reports and regular interim as well as monthly reports
• To manage own professional and self-development.

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