Digital Manager

SUMMARY:
Our client is a well established manufacturer with an international footprint. The Digital Manager: CRM & eCom will report to the Divisional Head of Retail. You will be responsible for developing and overseeing CRM strategies that add value to the business; the strategy for eCom, platforms and marketplace and were to be available online will be the other focus.

POSITION INFO:

You will also be responsible for formulating and managing the digital marketing initiatives for the group.

Minimum Requirements:

• Degree or Diploma in Commerce/Entrepreneurship/Software Engineering.
• Ideal candidate would have launched an eCom platform to market previously.
• Min 5 to 7 years’ experience in CRM & eCom, Digital Marketing.
• Customer relationship management experience (crucial).
• Valid driver’s license.

Job Responsibilities:

• Independently drive Digital strategies for both CRM and eCom in line with Industry/best in class trends.
• Create CRM journeys for the customers-based on segmentation to follow in the 18-24 month purchase journey of the product lifecycle.
• Develop strategies around the eCom platforms to be involved in and how to manage the online journey for customers.
• Plan, develop & execute National Digital Programs & Campaigns, including online advertising, web site strategy and design, social media, mobile & deliverables.
• Ensure successful delivery of all company digital activity within time and budget whilst delivering exceptional creative product.
• Manage social media programmes (LinkedIn, Facebook, Twitter, Instagram) and all other programmes added to the social media platform.
• Maintain all websites applicable to the company and ensure that all aspects of the websites are up to date and operational.
• Site analytics, metrics and campaign reporting.
• Ensure understanding of the relevant digital/regulatory guidelines in the marketplace.
• Develop and maintain centralised database which provide insight into dealer and customer behaviour and facilitate more targeted and effective campaigns.
• Ensure that the CRM database can facilitate the execution and measurement of acquisition and loyalty/retention.
• Recommend best practices based on campaign and customer data analytics.
• Deliver tangible accountable results for the group''s network by providing qualified loyalty and conquest opportunities to the network that convert into sales.
• Provide guidance for sub-ordinates in their roles to ensure that employees are well adapted to workflow processes and are able to be fully competent in their roles.

Competencies:

• A good understanding of systems building and API integration.
• Digital experience is crucial.
• Strategic thinker.
• Process orientated.
• Creative-Thinker/Innovative.
• Excellent communication skills.

Please note, if you have not had a response from us within 30 days after the closing date, kindly accept that your application has been unsuccessful.

NB! This job is now closed. You can apply for other jobs by uploading your CV.