Data Scientist Marketing

A digitally smart bank is looking to employ a Data Scientist Marketing

The Data Scientist will bring together data driven marketing strategy that is being
expanded across a number of new products about to be rolled out, where we as
Bank will use internal, partner, channel and social media data to form a single
holistic view of a customer

Key Responsibilities:

• Build the machine learning models needed to predict customer preferences as
  well as expected behaviour, with customer segmentation models also needed
• Track and Monitor marketing campaigns to ensure they are performing
  optimally.
• Engage with numerous teams across the organization to ensure they are
  empowered by having processes automated through AI and ML robotics.
• Building machine learning models for various use cases across the
  organization to predict and automate human behaviour.
• Live your passion for data. Pull your own data, structuring it, cleaning it,
  understanding the human and financial behaviours it represents.
• Use research and insight to drive cultural change within the organisation and
  ensure stakeholders put consumers at the heart of their planning and strategic
  thinking.
• Lead the design, development and implementation of automation solutions that
  meet business objectives
• Collaborate with internal teams to drive continuous improvement in processes
  and services
• Interpret and analyse data from multiple sources, providing key analytics.
• Pro-actively provide actionable recommendations based on analysis results
  across various stakeholders and teams.
• Thinks strategically and communicates creatively to inform and drive the
  decision making of stakeholders

Qualification/s Required:

• Masters or Bachelors degree in any field with advanced quantitative focus or
  with high distinction in modelling oriented discipline including but not limited to:
  Psychometrics, Statistics, Mathematics, Physics, Chemistry, Biology,
  Econometrics, Engineering, etc