Customer Insights Specialist

 

Recruiter:

Pollock & Associates

Job Ref:

S27526T

Date posted:

Monday, September 12, 2022

Location:

Johannesburg, South Africa

Salary:

R480k CTC package offered based on level of skill and experience


SUMMARY:
Reporting to CRM Manager you will be an analytical self-starter with decisive judgment and strong commercial acumen. An inquisitive mind and enjoy working on data-driven solutions within a (Retail/FMCG/Insurance) consumer business.

JOB DESCRIPTION:

You will be responsible for gathering and sharing insights that can be used to inform and support business decision-making for both B2C and B2B. Essential that you have SQL database expertise including SQL script writing and PowerBI.

 

Essential Qualifications, Skills and Experience:

  • Relevant Bachelor’s degree
  • Minimum 3/5 years of relevant work experience
  • A proven and successful background in data analysis across a large database of customers
  • Established experience in CRM and tools that monitor the Omnichannel customer experience
  • Extensive knowledge of e-commerce platforms
  • Ability to visualise data clearly
  • Advanced knowledge of MS office.
  • Must have excellent analytical skills

 

Key Outputs:

  • Prepare monthly Customer evolution information tracking
  • Leverage data to gain a deeper understanding of existing customers
  • Advise on customer acquisition and retention strategies based on customer behaviour
  • Update the database with all internal and external data and clean, maintain and enrich the database
  • Manage all operational tasks related to extracting data, customer, and consumer-related insights
  • Provide customer segmentation profiles to aid targeted
  • Deliver customer insights and recommendations to increase member’s lifetime value
  • Assist channels in their forecasting activities
  • Implement the onboarding process for new members, incl. email & data uploads
  • Provide periodic reporting data on active base, average consumption and channel preference
  • Complement reports with bottom-up channel views
  • Monitor and report relevant trends within the database and communicate them
  • Provide evaluation reports of consumer experience campaigns and marketing activities

 

 

NB! This job is now closed. You can apply for other jobs by uploading your CV.


 

 

 

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