Customer Insights Manager

 

Recruiter:

Talented Recruitment

Job Ref:

DBN001669/KA

Date posted:

Tuesday, August 17, 2021

Location:

Durban, South Africa

Salary:

Negotiable


SUMMARY:
Customer Insights Manager required to plan and manage customer/consumer market research projects and data analysis. Analyses results to provide insights to support product development, category management and sales initiatives. Work closely with multiple business units across the group focusing primarily on their customers and the performance thereof.

POSITION INFO:

Duties and Responsibilities
  • Product segmentation  
    • Contribute to strategies throughout the business assisting to improve performance at a customer level.
    • Assist in identifying links between customer segments and the products they engage with.
    • Building and enriching customer profiles.
    • Trending and analysing customer segments and their sensitivities to changes both on a micro and macro-economic front.
    • Working with product teams to identify target markets.
    • Working with product to identify new potential products.
    • Drive continued research and development projects on customer segments.
    • Build and drive various strategies at every customer segment with various business partners within the group.
  • Collaboration
    • Work with customer touch points throughout the business and own the data capturing points.
    • Provide analytical insights of customer segments to external clients.
    • Work with Marketing on campaigns driving content and communication channel selection.
    • Grow each customer base through implemented strategies.
    • Identify and analyse the customer voice and channel this feedback into the business.
    • Develop BI reports with BI team for daily, weekly and monthly feedback.
    • Find new potential target markets through insight analysis.

 

Requirements

  • 5 years’ experience in an analytical role
  • Experience on BI Reporting tools
  • Advanced Excel skills


 

NB! This job is now closed. You can apply for other jobs by uploading your CV.



 

 

 

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