Corporate Marketing Manager

SUMMARY:
Corporate Marketing Manager

POSITION INFO:

Our client, a forward-looking innovator, and the manufacturer is currently looking for a Corporate Marketing Manager.

Duties and Responsibilities ;

*  The Corporate Marketing Manager will lead the development and drive the implementation of an integrated marketing and communications program that addresses the needs of diverse audiences, both internal and external.

*  Strategy development and planning: Work closely with the Head of Marketing to translate the business strategy and objectives into a sound, measurable, and creative corporate marketing communications plan.
*  Brand positioning and proposition development: Ensure that the business is optimally positioned to be brand of choice and translate our brand position into a meaningful proposition.
*  Custodian of the brand: The Corporate Marketing Manager embraces the brand to ensure consistent and positive profiling of the business across channels. This entails working with a diverse set of stakeholders – from media to industry associations to influencers and government – to ensure that we are positioned as a credible thought leader.
*  Demand generation: Collaborate with the brand marketing and sales teams to develop group-led demand generation campaigns with measurable impact. Ensure that campaigns are aligned to and optimized for the different stages of the customer buying journey.
*  Customer/channel marketing: Selling via an indirect channel, distributors form a critical component of our business. Develop and own a comprehensive customer/channel marketing program to ensure that customers are informed, educated, and engaged. This includes oversight and coordination of the distributor co-marketing
program.
*  End-user marketing: Utilize and optimize the full spectrum of available tactics (including events and trade shows, digital and PR) to maintain end-user awareness, educate and drive demand.
*  Internal communications: Collaborate with Human Resources to develop a considered
an internal communications plan that cascades our business vision, performance, updates, and developments to a diverse and geographically distributed workforce.
*  Implementation/execution: This role is both hands-on and strategic and requires close
collaboration with internal teams as well as external agency partners to ensure the flawless execution of marketing plans.
*  Marketing finance management: As a budget owner, you will be required to meet KPIs such as budget utilization, cost control, supplier spend, and return on investment.

KEY SKILLS

*  Commercially astute, analytical, and experienced in a range of traditional and digital
marketing tactics.
*  Solid understanding B2B marketing principles.
*  Excellent communicator: You will represent our business to the highest standards – through your interpersonal engagements (you are a consummate professional) as well as your work (your attention to detail is meticulous).
*  Self-starter: You are accountable, manage your own outputs, and can work independently or as part of a team.
*  Problem solver, dealmaker, and negotiator. You can think on your feet and change your approach mid-air if required.
*  Delivery-focused: You’re never too busy thinking only about “big ideas”, you also implement them, to the highest standards.
*  Hungry to learn: We support a culture of continuous learning and development encourage all team members to own, map, and manage their career development paths.

QUALIFICTIONS

*  Minimum 12 years’ experience working in a corporate or agency environment. B2B experience is essential.
*  Proven track record in developing and implementing B2B & corporate marketing
communication plans that utilize a broad marketing mix and cater to diverse audience groups.
*  Tertiary qualification in business, communications, or marketing.

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