Content strategist

SUMMARY:
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POSITION INFO:

The role

A content strategist/copywriter is needed to help with copywriting, editing, digital media and content strategy, campaign ideation, and reporting for an international software firm''s internal marketing team.

Responsibilities:

• Writing and editing a variety of marketing collateral for various mediums including web, magazine, print, press and business-centric communications
• Collaborating with key stakeholders to develop relevant content and thought leadership to profile the brand and maintain its leading industry voice
• Assisting in defining the marketing and communication strategy, aligned to business objectives, and execute thereon
• Creating content for various social media platforms in line with various business objectives, tracking the performance thereof and using the gathered data to inform future strategic approaches
• Monitoring social media platforms and reporting monthly on their performance as well as that of various concurrently running digital campaigns
• Tracking and implementing relevant digital marketing trends and best practices, in line with overall strategic objectives
• Researching industry-related subject matter to gain and maintain a fulsome understanding of ICT sector developments
• Briefing and collaborating with graphic designers
• Content planning, budgeting and community management
• Reporting on overall content marketing performance

Requirements

• A degree in marketing, communications, linguistics, language practice or related
• Solid experience (3 to 5 years) in a copywriter/content creator role
• Excellent writing, editing, communication, presentation and people skills
• Proficient in Microsoft Office, specifically Word, PowerPoint and Excel
• A keen eye for detail
• A team player
• A passion for content marketing and using content to drive brand awareness and generate business opportunities
• Knowledge of all major social media platforms, as well as Google Ads and Analytics
• Highly creative and curious out of the box thinker with a knack for strategy
• Knowledge of B2B and B2C digital marketing approaches

NB! This job is now closed. You can apply for other jobs by uploading your CV.