Content Writer / Copywriter

Location: George, South Africa
Salary: Neg Monthly
Recruiter: Dotsure
Job Ref: Grj000273/CH
Summary: This position supports the marketing function by contributing high quality marketing content for the organisation’s brands in Australia and New Zealand (PD Insurance Australia, PD Insurance NZ, Blue Badge Insurance, Rapid Solutions). Content plays a critical role across all brands through engaging our respective audiences and facilitating lead generation.

 

 

Job Description

What are the duties and responsibilities?

  • Collaborating with Content Manager and wider marketing team to research, conceptualise and workshop content strategies that are aligned with each brand’s marketing and communications strategy
  • Producing engaging content as part of this strategy, aligning with our marketing and communications calendar. This includes:
    • Uncovering trending news topics and keywords to form the basis of new content that adheres to SEO best practice
    • Researching and creating blog content for our websites, including articles, infographics and videos
    • Interviewing internal and external stakeholders in the quest for information
    • Creating copy for other website pages
    • Script-writing and editing for promotional/educational videos and animations
    • Assisting brand managers on content development for their social media channels
    • Assisting with developing copy for promotional activities (eDM’s, competitions, landing pages etc.)
    • Headline and copy creation for creative campaigns
  • Ensuring SEO best practice is factored into content creation
  • Ensuring all content is on-brand and consistent in terms of style, quality and tone of voice
  • Complying with all relevant Pacific Policies and Procedures, including specific role level responsibilities.
  • Carrying out other duties that are within the limits of your skills, competence, training and/or experience as directed by your Manager.

The essentials you’ll need

  • 3+ years of experience in a content writing role, either in-house or agency side.
  • Sound understanding of communication principles.
  • Exceptional writing capabilities with the ability to articulate a compelling point of view with the brand tone.
  • Strong knowledge/experience of SEO and content structure best practice.
  • Ability to write content for a range of formats such as website, social, eDM, and advertising, and adapt writing style to suit different audiences and objectives.
  • Ability to ‘news hijack’ via a speedy turnaround of high quality online/other content related to breaking news stories and/or trends.
  • Highly organised with the ability to work remotely and manage own workload while maintaining high standards of production.
  • A sense of humour, to ensure content is engaging and enjoyable to consume as well as educational.

Other valuable skills/qualifications you may have:

  • Bachelor’s Degree in Communications, Marketing or other relevant discipline desired but not essential.
  • Experience in creating visual content such as infographics, carousels, videos and more.
  • Experience working in the financial services sector.
  • Displays resilience, tenacity, focus, discipline and ability to foster positive relationships.

Other important information:

  • Appendix 1: Key Performance Indicators
  • Appendix 2: Annual Objectives

This position is permanent and based in George, Garden Route

Flexibility in working hours will be required to accommodate different time zone obligations 

 

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