SUMMARY:
-
POSITION INFO:
Content Writer Required for JSE Listed Entertainment and Leisure Concern!
Main purpose:
Researches and creates content that engages targeted audiences to influence behaviour across all channels, not only digital channels. Shoots, writes, edits, and presents content. This includes content for media, website, social media, internal communications, member communications, marketing campaigns, trade and industry training, presentations etc. Ensures that all content for all audiences (trade/media/visitor/team/stakeholders) is consistent with the Love Cape Town (visitor-facing) and (Industry-facing) brands and avoiding duplication across the organisation.
Responsibilities:
- Report on general assignments
- Develop and execute enterprise content
- Develop and execute press releases
- Evaluate news leads and pitch unique, innovative stories
- Cover breaking news
- Participate in community and promotional events
- Produce long-form content for all content and platform requirements
- Ability to write compelling copy, headlines, tag lines and calls to action
- Ability to research, write, and edit persuasive, SEO-optimised copy, in support of business goals and objectives
- Creation of entertaining scripting for informative video content
- Perform other duties as assigned.
Competencies and other requirements:
3-5 years marketing related experience
Higher Certificate (NQF5) in a related field
Knowledge of media law, newsgathering, and media ethics
Written media edit experience
Exceptional writing, speech, grammar, and spelling
Strong digital skills and understanding of social platforms
Marketing and journalism skills
Expect long periods out-of-office in all weather conditions, tight deadlines
Has to be flexible in terms of working hours to accommodate urgent and breaking stories, campaigns etc.
A team player that can effectively communicate & coordinate with creatives
Portfolio evidence of your writing
A valid driver’s licence
