Communications Manager (Digital)

SUMMARY:
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POSITION INFO:

A leading retailer in CT is looking for a Digital Communications Manager to efficiently execute the end-to-end email marketing strategy, including planning, segmentation and targeting, set-up, testing, deployment, reporting and optimisation.

Job Objectives:

• To coordinate the full email lifecycle, including planning, briefing, list segmentation, testing, deployment, and performance reporting
• Responsible for owning the email marketing content calendar, working with teams across the business to plan and prioritise content in line with the brand calendar
• To create comprehensive briefs representing business objectives enabling efficient creative production
• Ensure segmented customer lists are briefed and timeously available and maintained for deployment
• To brief and approve the email design to the digital account manager, ensuring adherence with templates and digital brand CI, ensuring emails render properly across different browsers and devices
• To work with the digital designers and copywriters to craft compelling, relevant, and timely email content and subject lines to effectively engage their customers
• Accountable for final QA before deployment, paying attention to the email detail including the correct product and promotion information
• To manage the email and SMS deployment platform
• Report and circulate email scorecards and use to analyse key metrics (open rates, CTRs, visits, conversion rate and revenue) of campaign performance to provide insights and actionable recommendations.
• To work with the Digital Marketing Manager to evaluate new opportunities for customer segmentation and personalisation to bring the right message to the right customer at the right time
• To work closely with the omni-channel team to ensure commercial decision-making in driving quality traffic to the website

Knowledge:

• Knowledge of email marketing specialist and direct marketing in general
• An understanding of the principles of CRM and database segmentation
• Knowledge of email marketing platforms

Skills:

• Strong planning and prioritisation skills - able to be self-directed and deliver on deadlines
• Excellent project management as well as interpersonal and organisational skills
• Attention to detail
• Data oriented and analytical mind-set – a passion for optimisation and A/B testing
• An ability to report on performance metrics
• A strong understanding of the optimisation techniques for email
• Proactive and inquisitive thinking
• Understands and monitors competitive landscape, provides insight and recommendations to drive the email channel forward as best in class

Experience:

• Experience in planning, implementing, and analysing online marketing initiatives. (3-5 years)
• Experience in working with email marketing tools and platforms
• 3 years of demonstrated success in email, direct marketing, or CRM roles