Drive the success of a nationally recognised Certified Pre-Owned programme while shaping dealer performance and customer confidence. If you're passionate about the automotive industry and have a strong commercial mindset, this is an exciting opportunity to influence business growth across a national dealer network.
Our client is seeking an experienced Certified Pre-Owned (CPO) Manager to develop, implement, and manage its OEM Certified Pre-Owned programme. This strategic role is responsible for growing certified used vehicle sales, protecting brand residual values, ensuring dealer compliance, and enhancing the customer ownership experience through industry-leading standards.
Working closely with dealers, Sales, Marketing, Finance, and Operations, you will drive programme performance, optimise profitability, implement best practices, and strengthen the Certified Pre-Owned offering across the dealer network.
Our client is a leading global automotive manufacturer committed to innovation, quality, and delivering exceptional customer experiences. They offer a collaborative environment where strategic thinking, commercial excellence, and continuous improvement are valued and rewarded.
What You'll Do
Develop, launch, and manage the OEM Certified Pre-Owned programme.
Grow Certified Pre-Owned sales volume, profitability, and market share.
Increase dealer participation through innovative programme initiatives.
Monitor dealer performance and conduct regular business reviews.
Implement improvement plans for underperforming dealerships.
Ensure dealer compliance with OEM certification, warranty, inspection, and customer experience standards.
Conduct dealer audits to maintain programme integrity.
Support dealers with used vehicle sourcing, stock mix, and pricing strategies.
Monitor trade-in performance, auction activity, and gross profit.
Ensure certified vehicles meet OEM inspection, mechanical, cosmetic, and service history standards.
Protect residual values through pricing analysis, depreciation monitoring, and market benchmarking.
Manage warranty programmes, certification processes, roadside assistance, and warranty cost control.
Develop and execute national and dealer-focused Certified Pre-Owned marketing campaigns.
Deliver dealer training on vehicle appraisal, inspections, certification, digital retailing, and finance opportunities.
Manage programme profitability through effective control of warranty, certification, marketing, and operational costs.
What You'll Bring
Bachelor's Degree in Business Administration, Marketing, Sales, or a related field.
OEM Certified Used Vehicle accreditation is advantageous.
5–10 years' experience within the automotive retail industry.
3–5 years' experience managing used vehicle operations.
Experience working within an OEM or dealer group environment.
Strong understanding of Certified Pre-Owned programmes.
Dealer network management experience.
Strong commercial, financial, and analytical skills.
Experience with digital vehicle sales platforms.
Proficiency in Dealer Management Systems (DMS), CRM platforms, and Microsoft Excel.
Knowledge of vehicle valuation, appraisal, market pricing, auctions, and remarketing.
Excellent stakeholder engagement, negotiation, and communication skills.
What Success Looks Like
Growth in Certified Pre-Owned sales and dealer participation.
Strong dealer compliance with OEM programme standards.
Improved customer confidence and ownership experience.
Healthy residual values across the brand.
Profitable programme management with controlled warranty and certification costs.
High-performing dealer network delivering consistent customer satisfaction.
