Brand Manager, Sandton

SUMMARY:
Brand Manager, Sandton

POSITION INFO:

Our client, a major role player in the health technology industry seeks a high performing Brand Manager with a positive, growth mindset that will thrive in a culture based on strong values, accountability, openness, collaboration and no politics.

Description

• Management of marketing briefing process with business to ensure alignment of marketing deliverables to business’ expectations
• Compile, plan and execute on all marketing & communication plan deliverables via multi communications channels (digital, social and traditional) to achieve required outcomes
• Share learning’s and areas of development with the marketing team and stakeholders to ensure these are applied going forward
• Identify and implement potential co-marketing opportunities
• Develop required marketing collateral (digital & print). Heavy emphasis on content/copy writing development
• Ensure brand consistency across all collateral created (digital and print)
• Proactively gather and analyse marketing, competitor and product usage information to identify trends and gaps required for effective planning.
• Share these trends and insights on best practices and opportunities with the team and broader business
• Work with the graphic designer or external suppliers to bring the visual brand elements to life in a creative and compelling way that is aligned to brand
• Report on monthly targets, delivery to strategic and operational initiatives to internal stakeholders (and marketing team) in line with expected outcomes
• Maintain and report on monthly marketing expenditure - budget vs. actual
• Develop and implement internal communications strategy that engages staff
• Ensure that internal messages are consistent and aligned with the external messages
• Reports to the Marketing Lead

Job Requirements

• Business or marketing related degree
• 3 – 5 years’ experience in a brand management role
• Experience with conceptualising and implementing through the line marketing plans and initiatives is essential.
• Management of marketing suppliers including marketing, design, social media and research agencies
• Marketing of technology services to small businesses highly advantageous.
• Marketing to Healthcare service providers highly advantageous

Qualifications & Experience

• Knowledge of the principles and methods of brand management
• Possess a strong passion for branding and technology
• Understanding of acquisition and retention marketing dynamics
• Have the ability to extract a tight brief to ensure all stakeholders adhere and deliver to deadlines
• An in depth knowledge of consumer behaviour related to technology adoption
• Omni-channel expertise and knowledge to maximise channels potential and drive success
• An understanding of cloud technology and user interfaces.
• An in depth knowledge of consumer research and insight gathering
• Understanding of the creative process
• Brand application across multiple marketing channels
• Knowledge and use of design software (e.g. Adobe Photoshop) will be highly advantageous
• PC literate (incl. MS Office Suite as well as G-Suite)
• An in-depth understanding of the traditional and digital marketing landscape
• Comfortable with CRM systems for management of marketing reporting, campaigns and marketing leads (Salesforce or similar)

Please note: Only shortlisted candidates will be contacted

NB! This job is now closed. You can apply for other jobs by uploading your CV.