Brand Manager

Our client is looking for an experienced Brand Manager to help us build our brand and raise brand awareness. You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.

Responsibilities:

Planning and Strategy:

• Meet with Regional and Area Managers to determine individual region brand objectives and strategies and ensure that these align to the strategic objectives set by the CEO and Sales and Marketing Manager.

• Actively participate and contribute to the development and implementation of new Corridors (Business Development).

• Research the markets and study the company’s brand offering to ensure alignment of all branding activities the overall company objectives.

• Evaluate market trends of similar / competitor products, services, and industries to provide input into brand and marketing plans.

• In line with the agreed Sales and Marketing Strategy and market information, create the associated brand strategies and roll these out.

• Gather information and evaluate market trends of customers and the industry.

• Monitor daily and monthly sales performance volumes, value and profitability to evaluate the effectiveness of implemented marketing and brand plans.

• Identify opportunities for growth using market and knowledge and feedback from in-field sales personnel.

• Present and execute creative ideas for marketing activities.

• Help develop and optimize marketing campaigns (product launching and promotion).

• Prepare reports on brand performance and sales.

Product Management:

• Understand the Company product and service offering and align marketing and brand objectives.

• Develop and implement new product, service and site launches.

• Update and upgrade product and service packaging (presentation) and artwork, ensuring brand consistency in all areas.

• Manage the creative development process for all “Above the line” communication together with the advertising agency, where applicable.

• Manage media planning and spend.

• Monitor and control of all “Below the Line” activity including sampling and activations, POS and launches.

• Conduct trade and customer visits to ensure that branding and marketing activities are aligned at all times.

Budgets and Marketing Expense:

• Assist with the development of the annual budget for brand and marketing strategies and plans.

• Monitor and process marketing-related expenses, reporting on any variances.

• Develop action plans that achieve the overall objectives within the budget and monitor planned versus actual return on investment.

Relationship Management:

• Managing cross-functional relationships to deliver marketing objectives.

• Act and engage professionally with customers, government agencies and other stakeholders in the execution of duties.

• Manage 3 rd Party suppliers in a manner that is cost-effective and professional, managing any conflict timeously

Key Skills: