Brand Manager

 

Recruiter:

HR Genie

Job Ref:

BRNDMNGR

Date posted:

Tuesday, September 6, 2022

Location:

Cape Town, South Africa

Salary:

Market related


SUMMARY:
Our client is looking for a Brand Manager to join their exciting team.

JOB DESCRIPTION:

Overview

Our client  is looking for a Brand Manager who will be responsible for managing all brand and marketing related deliverables for the brand and its
stores. The BM is required to implement all communications, drive brand equity and ensure consistency across all brand touch
points.

 

Responsibilities

 

  • Brand Management: Creatively direct & manage all brand communications, assets & collateral to ensure that the brand
    standards are upheld, the brand remains relevant, aspirational, innovative & desirable, whilst communicating clearly &
    creating strong brand equity. (Eg: campaigns, content creation, packaging design, promotions, messaging, etc)
  • Digital Marketing: Manage all digital channels & touch-points between the brand & its stakeholders, across social media,
    email, website, online & all others. Create content, schedule posting, engage & grow the communities, & ensure the brands
    digital presence represents the in-store experience & brand vibe. (paid & organic)
  • Trade Marketing: Manage all print & other physical executions for in-store collateral, to execute on the brands
    communications deliverables for campaigns and promotions, to ensure consistent messaging across the store network
    & deliver on business growth. (Eg: posters, table talkers, menus, screens, etc)
  • Events & Activations: Manage all consumer face-to-face engagements in & out of home, creating meaningful & engaging
    consumer & key stakeholder experiences, to communicate the brands messages & build strong relationships & human
    connections with the company's audience, with the support of the Central Kitchen and Operations team members. (Eg:
    Influencer experiences, Monday Motivation, Willow Kids in the Kitchen, vida collab events, etc)
  • PR, Ambassadors/Influencers & Partnerships: Manage the company's public relations across all channels & manage
    relationships with its ambassadors, influencers, media & all other key stakeholders, to ensure that the brand's
    communications achieve widespread awareness & the brand earns positive & far reaching endorsement. Manage key
    strategic brand/supplier partnerships to deliver strong brand equity, collaborating with brands to align strategically &
    leverage each other’s consumers & brand value.

Skills

 

  • People skills
  • Leadership
  • Attention to Detail
  • Organisational skills
  • Tme Management
  • Prioritization skills
  • Multi-tasking
  • Creativity

Qualifications

 

  • Degree in Marketing/Communications
  • IT Skills: Proficient in Microsoft Office Suite, G-Suite, Canva, etc
  • Minimum 3 years experience in a similar role.
  • 1 Year of experience in the Quick Service Restaurant/FMCG Industry

 

NB! This job is now closed. You can apply for other jobs by uploading your CV.


 

 

 

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