Brand Manager

SUMMARY:
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POSITION INFO:

• Translate marketing insights and analysis of key issues and opportunities into
  clear & compelling Brand Plans - detailing execution of Category Strategy, Pricing & Channel Strategy, Promotions Plan and Innovation Plan to deliver agreed growth agenda (volume, value, profit)
• Identify, define, develop, deliver & track insight-driven innovation and renovation that is accretive to the brand/s and category (volume, value, profit). This includes defining for the technical team the product & packaging solution, for customer team the trade solution, and for consumers compelling communication
• Partner with the Consumer Insights team to generate brand-relevant insights from all touch-points; including market & internal analytics, competitive intelligence, consumer behaviour, trend data and other appropriate sources
• Lead creative agency through the Communication Strategy process for your brand(s), culminating in the deliver of a Communication Strategy sign off and campaign judging and sign off of above-the-line and below-the-line campaigns vs the agreed brand blueprint
• Ensure key day-to-day Brand Management tasks are executed fully and to a high level of quality including S&OP forecasting, media planning, customer promotion tracking, Marketing Investment spend and management, quality tracking, brand health and share tracking and range management