Brand Manager

Duties and Responsibiblties:

• Working closely with the MM, plan and implement social media eco – system including owned sites and other online platforms.
• Working together with the community managers, tech and sales escalation teams, put in place processes, goals and targets to ensure that sentiment, response and escalation times are met in line with targets. Measure and manage teams to achieve these.
• Continually review performance and complete weekly and monthly performance reviews, adapting tactics as required.
• Proactively, identify social media trends/ trending topics and use these to guide content creation and marketing plans.
• Plan and implement monthly content -based campaigns via social media channels and use the Hootsuite tool to plan, approve and implement.
• Working closely with the MM and BM: ACQ, implement planned social media marketing campaigns.
• Ensure Mweb’s social media pages are aligned to brand including visuals, copy and ensure these are updated.
• Own Hootsuite and Brandwatch tools, their effectiveness and performance, working with agency to ensure they deliver. Manage licences and access across the business.
• Set up brand name notifications to ensure proactive management and responses to any brand mentions or reputation risks.
• Work closely with the MM to address any brand reputation issues.
• Monitor competitor activity.

Key Skills
Skills and Competencies * Must demonstrate high levels of accountability and the drive to follow up and ensure inbound messages are answered, escalations are closed and that sentiment and response targets are achieved.
* Must demonstrate experience working with content and creative resources/ agencies including briefing, managing delivery and budgets.
* Exceptional written English skills and experience drafting appropriate social media responses across a wide range of topic.
* Expert Hootsuite Enterprise user and must demonstrate prior experience using this tool to manage inbound messages, responses, escalations and reporting.
* Must demonstrate extensive experience using Brand watch to monitor brand and trends.
* Must demonstrate analytical ability to work with data, drawing insights and action steps from data and how these impact future campaigns. * High action orientation and attention to detail.
* Be able to operate in fast p