Brand Manager

SUMMARY:
Our client, a major role player in the health technology industry seeks a high performing Brand Manager with a positive, growth mindset who will thrive in a culture based on strong values, accountability, openness, collaboration and no politics.

POSITION INFO:

Description

• Management of marketing briefing process with business to ensure alignment of marketing deliverables to business’ expectations
• Compile, plan and execute on all marketing & communication plan deliverables via multi communications channels (digital, social and traditional) to achieve required outcomes
• Share learnings and areas of development with the marketing team and stakeholders to ensure these are applied going forward
• Identify and implement potential co-marketing opportunities
• Develop required marketing collateral (digital & print). Heavy emphasis on content/copy writing development
• Ensure brand consistency across all collateral created (digital and print)
• Proactively gather and analyse marketing, competitor and product usage information to identify trends and gaps required for effective planning.
• Share these trends and insights on best practices and opportunities with the team and broader business
• Work with the graphic designer or external suppliers to bring the visual brand elements to life in a creative and compelling way that is aligned to brand
• Report on monthly targets, delivery to strategic and operational initiatives to internal stakeholders (and marketing team) in line with expected outcomes
• Maintain and report on monthly marketing expenditure - budget vs. actual
• Develop and implement internal communications strategy that engages staff
• Ensure that internal messages are consistent and aligned with the external messages
• Reports to the Marketing Lead

Job Requirements

• Business or marketing related degree
• 3 – 5 years’ experience in a brand management role
• Experience with conceptualising and implementing through the line marketing plans and initiatives is essential.
• Management of marketing suppliers including marketing, design, social media and research agencies
• Marketing of technology services to small businesses highly advantageous.
• Marketing to Healthcare service providers highly advantageous

Qualifications & Experience

• Knowledge of the principles and methods of brand management
• Possess a strong passion for branding and technology
• Understanding of acquisition and retention marketing dynamics
• Have the ability to extract a tight brief to ensure all stakeholders adhere and deliver to deadlines
• An in depth knowledge of consumer behaviour related to technology adoption
• Omni-channel expertise and knowledge to maximise channels potential and drive success
• An understanding of cloud technology and user interfaces.
• An in depth knowledge of consumer research and insight gathering
• Understanding of the creative process
• Brand application across multiple marketing channels
• Knowledge and use of design software (e.g. Adobe Photoshop) will be highly advantageous
• PC literate (incl. MS Office Suite as well as G-Suite)
• An in-depth understanding of the traditional and digital marketing landscape
• Comfortable with CRM systems for management of marketing reporting, campaigns and marketing leads (Salesforce or similar)

(Disclaimer: The advertised salary range is merely a guideline to attract a range potentially suitable candidates to the advertised position. This doesn’t automatically mean that a successful candidate can claim an offer for the maximum advertised salary. It is the prerogative of the future employer to offer a candidate a market related remuneration package in line with the candidate’s qualifications, skills and level of experience.)

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