Brand Assistant

SUMMARY:
Ro support the development, coordination, and execution of brand and marketing initiatives.

POSITION INFO:

At The President Hotel, our brand is experienced at every touchpoint, from digital platforms and marketing campaigns to in-hotel spaces and guest communication. As the hotel continues its journey toward luxury, brand consistency, creativity, and attention to detail are essential in supporting guest engagement and business growth.

We are seeking a creative, organised, and detail-oriented Brand Assistant to support the development, coordination, and execution of brand and marketing initiatives. This role plays a key supporting function within the Brand and Marketing team, ensuring that brand standards are upheld and initiatives are delivered efficiently across all channels.

This role is ideal for a marketing or communications professional with hospitality or lifestyle brand exposure, who thrives in a fast-paced environment and enjoys both creative and administrative responsibilities.

Minimum Requirements

• Degree or diploma in Marketing, Communications, or a related field
• Minimum 2–3 years’ experience in a Brand, Marketing, or Communications support role
• Hospitality, hotel, or lifestyle brand experience preferred
• Strong understanding of brand consistency and guest experience-driven marketing
• Working knowledge of digital marketing and social media platforms
• Basic understanding of SEO, Google Analytics, and digital marketing tools
• Excellent communication, organisational, and coordination skills
• Strong attention to detail with good copywriting and proofreading ability
• Proficiency with CRM systems and Microsoft Office
• Highly organised with strong time management and project planning skills
• Ability to manage multiple projects in a fast-paced environment
• Design skills (InDesign / Photoshop) an added advantage
• CV must be 100% updated before submission

Key Responsibilities

Marketing & Brand Support:

• Support the coordination and execution of approved brand and marketing initiatives
• Assist with marketing activities aligned to business and revenue objectives
• Support the preparation of marketing reports, campaign summaries, and presentations
• Conduct market research, competitor analysis, and guest insight gathering
• Support administrative and financial processes within the marketing department to ensure budget alignment
• Assist with print production of branded and operational materials
• Support internal communication initiatives to ensure cross-departmental alignment
• Assist with the coordination of seasonal and promotional campaigns
• Schedule meetings, book venues, take minutes, and follow up on action items

Digital Marketing & Online Presence:

• Support content planning and scheduling across social media platforms
• Assist with updating and managing social media channels in line with brand standards
• Coordinate with external agencies for website updates and digital campaign implementation
• Monitor online reputation platforms and flag reviews for response
• Assist with tracking website traffic, digital engagement, and campaign performance metrics
• Support updates to website content to ensure accuracy and brand alignment

Content Creation & Brand Custodianship:

• Ensure brand consistency across all internal and external touchpoints
• Assist with developing engaging, on-brand content across digital and print platforms
• Write marketing copy for social media posts, newsletters, blogs, and promotional materials
• Maintain consistency in brand messaging and positioning
• Update and maintain digital in-hotel screens with relevant content
• Support the production of marketing collateral including flyers, brochures, menus, in-room items, signage, and branded materials

Advertising, Trade & Partnerships:

• Support advertising activities across digital and print platforms
• Assist with coordinating trade listings and advertising schedules
• Support collaboration with tour operators and the direct market through newsletters and promotional updates

Visual Content, PR, Projects & Events:

• Support the creation of visual assets in collaboration with designers and suppliers
• Assist with coordinating hotel photo shoots from planning through to execution
• Ensure visual content aligns with brand guidelines and quality standards
• Maintain an organised inventory of marketing assets, branded stock, and merchandise
• Support relationships with media, influencers, and industry partners
• Assist with writing and distributing press releases and brand communications
• Support marketing and communication efforts around local and international trade shows, campaigns, and events

Why Work With Us

• Be part of a hotel committed to sincere, memorable hospitality
• Work within a collaborative Brand and Marketing team
• Exposure to a luxury-focused hospitality environment
• Opportunity to grow and develop within a recognised Cape Town hotel brand
• Competitive salary and employee benefits. Company contributions to medical and pension.

Recruitment is aligned with the company’s Employment Equity Plan.
If you do not hear from us within two weeks of the closing date, please consider your application unsuccessful.