Brand Activations Manager

SUMMARY:
Drive brand visibility and consumer engagement for a leading beverage brand through innovative experiential campaigns. Lead end-to-end planning/execution of activations and events in a dynamic marketing environment, requiring weekend availability

POSITION INFO:

Strategy & Planning: Develop national/regional activation strategies aligned with brand objectives
Execution: Oversee trade shows, sampling campaigns, sponsorships, and experiential events (on-time/on-budget)
Partnerships: Source and manage vendors/influencers to amplify campaign impact
Budget Control: Track expenses and report on activation ROI
Cross-functional Collaboration: Align with sales, creative, and product teams for campaign synergy
Performance Analysis: Report on engagement metrics and optimize future activations
Team Leadership: Manage on-ground activation teams and agency partners
Compliance: Ensure all activities meet legal/brand guidelines

Skills & Experience (Not negotiable):
3–5 years in experiential marketing/event activations (FMCG preferred)
Proven track record managing end-to-end campaigns (concept → reporting)
Budget management expertise
Field team/agency management experience
Flexibility for weekend work + regional travel
Strong project management and negotiation skills

You’ll Thrive in This Role If You Are:
A high-energy self-starter passionate about consumer engagement
Skilled at translating data into actionable campaign optimizations
Comfortable managing fast-paced, multi-stakeholder projects
Obsessed with brand experience innovation


Contact JADE GELDENHUYS on 021 418 1750, quoting the Ref: CTD000107.

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