Agency Account Executive - Broadcasting and Media

SUMMARY:
Job purpose: Sell Media Opportunities to all Agencies and Clients within portfolio. Maintain and grow relationships both internally and externally, and ensuring excellent customer service. Achieve Monthly Portfolio Targets. Develop, maintain and grow existing agency portfolio through excellent client services and relationship building.

POSITION INFO:

Key Performance Indicators

• Achievement of Targets
• Meeting Targets as set by Management.
• Portfolio Management
• Realising MAXIMUM INCOME from Portfolio.
• Develop and grow EXISTING business.
• Consistently seek to expand opportunities on offer within the portfolio.
• Identify and develop NEW business.
• Excellent Client Service
• Present a professional and positive image as a representative of the company.
• Promote your medium as a media category.
• Develop overall knowledge and expertise of all above the line media.
• Deliver what you promise - ensure you get back to clients timeously and accurately.
• Flexibility in meeting clients needs - ability to negotiate a win/win business solution.
• Develop knowledge of your own and competitor products.
• Innovative and pro-active - expending time and energy on creative solutions to meet client''s needs.
• Competitive and enthusiastic - going the extra mile to win business from competitors.
• Prepare and present presentations, whether verbal or audio visual.
• Ensure knowledge and understanding of client''s business - fully comprehending the sales process.
• Negotiation Skills are required.
• Prospecting and Closing Skills are required.
• Teamwork
• Work with other departments and suppliers wherever relevant to ensure a win/win solution and identify ongoing opportunities for clients.
• Show respect and work with Team to ensure achievement of overall sales goal.
• Liaise with the sales team to conceptualize and package up effective creative opportunities for clients.
• Relationships
• Build good relationships with clients and staff both externally and internally.
• Attend client and industry functions on a regular basis.
• Maintain and develop direct Relationships.
• Work together with Trade Marketing Manager to implement appropriate entertainment,relationship building schedule ,plan for clients.
• Maintain self-confidence.
• Communication
• Effective and timeous communication with Sales Management - keeping them updated and informed at all times.
• Ability to resolve complaints and queries effectively and to do so as far as possible without referral to management and with minimum conflict.
• Promote inter-dependence across all internal departments .
• Call Rates/Client visits
• Ensure the minimum call rates set weekly are achieved.
• Administration
• Ensure the smooth running of all administrative procedures pertaining to scheduling, production, traffic and finance.
• Timeous and accurate Weekly Forecasts.
• Prepare Weekly Status Reports on all activities every Friday.
• Develop well thought out Business Plans.
• Monitor sales performance on an ongoing basis, initiate corrective action and prepare reports, summaries, analysis and documentation and all aspects of the account management.
• Maintain correct information about clients, budget, and planning periods and media activity.o Call Rates
  o Diagnosis Letters
  o Weekly Reports
  o Sales Tracking
  o Business Plans
  o Forecasting
• Ensure Quality Proposals and presentations that comply to Corporate Template.
• Prepare, follow up and continuously update a Sales Action Plan working 4 months in advance.
• New Business
• Ensure consistent development of New Business Opportunities with portfolio.
• Rate Control
• Ensuring "yield" on revenue sold is at a profitable level at all times.
• Ensure and observe all Rate Parameters set in place by Management.

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