Affiliate Program Manager/ Performance Marketers

SUMMARY:
Exciting opportunity to work with SA`s finest in the IGaming industry in Umhlanga

POSITION INFO:

The Affiliate Program Manager is responsible for managing and optimizing our affiliate marketing program. The Manager collaborates with internal teams and external partners to develop and execute strategies that drive affiliate recruitment, engagement, and revenue growth. The Manager displays a deep understanding of affiliate marketing, possess strong analytical skills, and has excellent relationship-building abilities.

Job Description:

• Develop and Execute Affiliate Marketing Strategy:
• Design and implement a comprehensive affiliate marketing strategy aligned with overall business goals.
• Identify target audiences, key performance indicators (KPIs), and revenue objectives to guide program development.
• Research and identify potential affiliate partners, evaluating their suitability based on niche, reach, and audience demographics.
• Develop and maintain relationships with existing and potential affiliates, ensuring ongoing engagement and performance optimization.

Affiliate Recruitment and Onboarding:

• Actively guide Affiliate Relationship managers in recruiting new affiliates, including bloggers, influencers, content creators, and website owners, through various channels such as outreach, networking, and affiliate networks.  Collaborate with the marketing team to develop compelling promotional materials, affiliate tools, and resources to support affiliate recruitment and onboarding.
• Implement processes to ensure thorough screening and due diligence of potential affiliates to ensure alignment with brand values, quality standards, and compliance guidelines.
• Provide guidance and support to Affiliate Relationship managers during the onboarding process of new Affiliates, ensuring they have the necessary resources and knowledge to effectively promote our products/services.

Performance Tracking and Optimization:

• Monitor and analyze affiliate performance metrics, including conversion rates, click-through rates, GGR, ROI, and Affiliate commissions.
• Identify top-performing affiliates and develop strategies to maximize their revenue generation.
• Implement ongoing optimization techniques, including A/B testing, to improve conversion rates and overall affiliate program performance.
• Stay up-to-date with industry trends, competitor activities, and best practices in affiliate marketing to identify opportunities for program enhancement and innovation.

Affiliate Communication and Relationship Management:

• Guide Affiliate team in resolving affiliate enquiries, providing timely and accurate responses.
• Foster strong relationships with key affiliates, guide affiliate team in regularly communicating updates, new promotions, and program changes to ensure their continued engagement.
• Collaborate with affiliate team to develop co-marketing opportunities, exclusive offers, and joint promotional campaigns.
• Address any affiliate-related issues or conflicts in a prompt and professional manner, finding mutually beneficial resolutions.

People: 

• Excellent communication and interpersonal skills with the ability to collaborate with cross-functional teams and third parties.
• Build long term relationships with a wide variety of internal and external stakeholders.
• Project management, organizational and time management skills.
• Work closely with other marketing and business managers to optimize workflows, product performance, resolve challenges, and present solutions. Provide ongoing training and mentoring to ensure our Teams consistently performs above standard.

Minimum requirements:

• Valid driver’s License
• 2-3 years’ experience in the digital marketing industry
• Affiliate experience required
• Minimum 2 years’ sales / lead generation experience
• Minimum of 2 years of negotiating skills within a Sales Environment Advantageous
• Bachelor’s degree in Marketing Communications, Digital or related field

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