SEO, SEM & WEB Manager

Recruiter:

Specd

Job Ref:

JHB001472/JJ

Date posted:

Tuesday, May 10, 2022

Location:

Johannesburg, South Africa

SUMMARY:

We need your beautiful, expert mind! Be ready to take on the role of SEO, SEM and Web Manager. You will be responsible for developing, planning, implementing and managing company's overall SEO and SEM strategy, covering a wide variety of duties such as web marketing, web analytics, content strategy planning, and keyword strategy.

JOB DESCRIPTION:

CORE RESPONSIBILITIES

Develop, plan and implement our SEO strategy
Optimize organic search maximize ROI
Regularly perform thorough keywords research
Identify key SEO KPIs
Monitor redirects, click rate, bounce rate, and other KPIs
Prepare and present reports regularly
Identify our buyer personas to better target identified audiences
Identify problems and deficiency and implement solutions in a timely manner
Suggest improvements in process and productivity optimization
Collaborate with web developers and marketing team
Stay up to date with the latest SEO and digital marketing latest trends and best practices
Aligning and pivoting SEM campaigns in line with Search Engine algorithm changes
SEM competitor analysis: Activity, spend, ROI
SEM trends analysis and recommendations
SEM case study development for internal skills development
Kaizen reporting based on campaign analysis

EDUCATION

BCom undergraduate studies
SEO and/or Web marketing courses would be advantageous

EXPERIENCE

5 years experience as an SEO/SEM Manager or similar role

SKILLS/PHYSICAL COMPETENCIES

Expert knowledge and experience in working with Google Tools (Google Analytics and Google Search Console)
Intermediate knowledge of HTML + CSS
Expert knowledge and application of Keyword Research
Expert knowledge and application of link building
Intermediate knowledge and application of A/B Testing
On-page SEO Expert
Mobile SEO Expert
Technical SEO Expert
Proven success in SEO
Expertise in A/B and other testing methods
In-depth knowledge of research principles and methods and experience in analyzing data
Sense of ownership and pride in your performance and its impact on company’s success
Critical thinker and problem-solving skills
Team player
Good time-management skills

NB! This job is now closed. You can apply for other jobs by uploading your CV.

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